Tasty
TASTY
An emerging brand 100% made in Italy. We built the Tasty world by following its complete path from the poster to the coordinated image up to the online.
COORDINATES:
44°42'34"56 N 10°37'13"80 E
ART DIRECTION:
Wundercamera Lab
CHAPTER:
Brand identity retail&visual design
MORE INFO:
ALICI IN WONDERLAND
Small, slim and silver. When this small fish is in pride it can be bigger than a whale. We like this ability to change, a point we really care about in our message: aggregation.
OVOSODO
Fragile if you take it from one side, it is very resistant if you take it from the other. This case encloses everything we are like people. It encapsulates volubility and human strength packing them into a splendid shape that anyone can recognize.
PARMA GOLD
Emilia’s gold, the Prosciutto di Parma in all his glory. Slice on slice, layer on layer. The sweetness and the flavour of the perfect slice on your Tasty T-shirt.
TURTLEN
Tortellini, cappelletti, ravioli, anolini. Everyone has his own theory, to each its own stuffing.
For us, all that glitters is gold and all these glisten a lot. Wear this Romagna gold and bring the TASTY taste with you.
CEEBOLLA
In history it has been used for countless purposes: gladiators used it to strengthen their muscles, athletes used it to lighten the blood; in the Middle Age it was used as a gift and in modern times doctors prescribed it even for infertility. But before TASTY, no one had used it for its beauty.
ARTICHOCCHI
As all the beautiful things on earth, you should be careful because they could sting you, too. An uneven shape that is repetitive at the same time. A fractal and so realistic beauty that it can sting you, if you look at it too much.